American Vintage, Earlham Street

American Vintage is the story of authentic fashion that suits all types of personalities. It is an ode to simplicity whose distinctive codes open the door to a contemporary style.

The brand’s trademark style is underpinned by casual cuts and a nuanced colour range. The use of natural materials, quality feel of fabrics and vintage treatment give depth and life to the pieces. The meticulous craftsmanship produces a truly sensory experience.

The American Vintage collections mix fashion and emotions, creating the perfect link between the seasons and generations. Serious yet authentic designs with a light touch.

In 2005, young Marseille entrepreneur, Michaël Azoulay, founded American Vintage. Inspired by his trips to the United States, he crafted the brand identity around freedom of spirit.

This visionary with unerring flair stamped his values into the DNA of American Vintage, including the love of a job well done, kindness, sincerity, attention to detail that makes all the difference, and the right dose of ease and elegance.

He launched a mini-revolution in the world of fashion, transforming the T-shirt from a daily essential into a collection piece.