Paul Smith

In 1970, Paul Smith opened his first menswear store in Nottingham, stocking contemporary fashion names, and later adding his own designs to his collection. He showcased his first official menswear collection at Paris Fashion Week, earning him his reputation as one of Britain’s foremost designers.

In 1979, the first Paul Smith store in London opened at 44 Floral Street, Covent Garden. His trademark rainbow stripes adorn modern silhouettes, combining classic design with a contemporary edge. He specialised in menswear design until 1993, when he branched out into womenswear, later becoming the first UK fashion designer to receive a knighthood.

Today, Paul Smith’s Covent Garden store occupies the buildings from 40 to 44 Floral Street, selling everything from suits to suitcases for men and women. Visit Paul Smith Floral Street to discover the latest clothes shoes and accessories from both Paul Smith collections: Paul Smith and the more youthful and informal menswear collection, PS Paul Smith.

The shop also offers tailoring alterations, including a ‘shop while you wait’ service that aims to provide alterations within 15 minutes.

Book a Paul Smith Personal Shopping experience from your home, office or in the Floral Street shop here.