Fred Perry, Earlham Street

The original laurel wreath logo brand, since 1952. Creating sports-influenced casual wear for men and women, including footwear and accessories.

Established in 1952 as a sportswear brand by Wimbledon champion Fred Perry, the first collection included a two-button shirt with a Laurel Wreath logo. The M3 shirt continues to be made in England with the same iconic styling detail today. The Laurel Wreath collection offers a sharp, directional take on signature Fred Perry styles; many of the garments are crafted in Britain using traditional techniques and materials.