CHANEL is set to launch the ROUGE COCO PLAYGROUND, an immersive pop-up experience in an all-new playground setting of the Covent Garden Piazza. The ROUGE COCO PLAYGROUND draws inspiration from the Rouge Coco Lipsticks, embodying qualities of freedom, ease of use and effortless application. Visit the pop-up to discover what makes Rouge Coco unique while exploring engaging and unexpected games.
Opening times: Monday - Saturday: 10am - 7pm and Sunday: 12pm – 6pm.
The playground design reflects the playfulness of Rouge Coco lipsticks, whose carefree spirit is captured with interactive experiences. This fun, relaxed atmosphere invites visitors to experience the lipsticks’ unique appeal. Client entertainment will include live professional skateboarder performances where they will put their skills on display in the Piazza.
The performances will take place daily at: 12pm - 1.30pm, 2.30pm - 4pm and 5pm - 6.30pm.
Clients can explore the ROUGE COCO PLAYGROUND free of charge. They will be able to discover the ROUGE COCO lipsticks, play games, create their own playful Coco Ride content and enjoy scoops of the gourmet Coco Cream Sorbet.
At the ROUGE COCO PLAYGROUND, clients can book a bespoke one-to-one beauty service with a CHANEL make-up artist for 60 minutes to create a personalised make-up look inspired by Rouge Coco. Alternatively, immersive make-up masterclasses can be booked for 75 minutes, starting in the Covent Garden boutique, where they will learn tips to create an effortless make-up look before exploring the pop-up space. Booking fees for both services are redeemable against product at the pop-up and include an elevated goodie bag.
The ROUGE COCO PLAYGROUND will offer an exclusive 2-Shades Customizable Set adorned with a CHANEL lipstick charm that can attach to your bag. The set offers the choice of two lipsticks from the Rouge Coco collections.
