London Fashion Week

London Fashion Week aims to ignite a cultural movement in London and provide a platform for a diverse range of the best of British designers and brands.

This February, London Fashion Week is celebrating incredible British and UK based brands, spotlighting how they can continue to build foundations for the future, by nurturing homegrown creative talent. Celebrating London's positioning as a world renowned cultural capital and creative, discover how British fashion champions thriving, independent designers.

1664 Blanc Bottles Cooler

Presented by 1664 Blanc

As the Principal Partner of London Fashion Week, 1664 Blanc is helping you soak up the magical atmosphere in one of the world's most loved fashion capitals. 1664 Blanc presents Joseph Lawrence & Friends at Louie London.

Enjoy the crisp, light and refreshing tastes of 1664 Blanc throughout the night against the backdrop of Joseph Lawrence - a once in a generation artist with an uncompromising vision, blending Hip-Hop and classic Soul with his unique blues vocal earning comparisons to the likes of Lewis Taylor, Jeff Buckley and D’angelo.

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'Rethink New Laundrette' by Dylon

📍28 Henrietta Street
🗓 Thursday 20th - Sunday 23rd February 

Dylon Detergent invites you to the 'Rethink New Laundrette' this London Fashion Week, an exciting pop up which gives you the opportunity to reimagine, rework and revive an old favourite item from your wardrobe to make it feel brand new.

As an official partner of London Fashion Week, Dylon is encouraging people to explore new ways to wear and care for their favourite garments! Inspired by Dylon's new, revolutionary detergent with Triple Renew technology, bring your pre-loved items to the pop-up and witness the transformative power of their new formula.

The pop-up will also host masterclasses hosted by renowned experts from the sustainable fashion world including Shakaila Forbes-Bell, The New Craft House, and Andrea Cheong. Find out more below. 

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Dylon Masterclasses

Take part in an exclusive workshop hosted by sustainable fashion specialists with special guest appearances. Learn valuable skills and unleash your inner creativity with hands-on sessions.

Each masterclass will last approximately 1.5 hours, and all you need to bring is one item of clothing from your wardrobe that you want to renew! Can't commit to a full masterclass? Not to worry as you can drop in with your favourite item of clothing anytime for the chance to win special prizes and discover easy ways to personalise your existing wardrobe!

Masterclass Timings

  • Renew 101: Master essential sewing, fixing, and darning techniques.
  • Bagged It!: Transform unwanted clothing into a stylish wash bag.
  • Embroidery: Add personalised flair to your wardrobe with unique embroidery.

  • Embroidery with Emillie Ferris & The New Craft House: Saturday 22 February; 13:00pm – 14:30pm
  • Renew 101 with Shakaila Bell & The New Craft House: Sunday 23rd February: 11:00am – 12:30pm
  • Renew 101 with Victoria Lee & The New Craft House 
  • Friday 21st February: 13:00pm – 14:30pm & 18:00pm – 19:30pm
  • Saturday 22nd February: 11:00am – 12.30pm & 18:00pm – 19:30pm
  • Sunday 23rd February: 18:00pm – 19:30pm
  • Bagged It! with Victoria Lee & The New Craft House 
  • Friday 21st February: 11.00am – 12:30pm
  • Saturday 22nd February: 15:30pm – 17:00pm
  • Sunday 23rd February: 15:30pm – 17:00pm
  • Embroidery with Victoria Lee & The New Craft House 
  • Friday 21st February: 15:30pm – 17:00pm
  • Sunday 23rd February: 13:00pm – 14:30pm

Runway Beauty

City-Wide Celebrations

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TONI&GUY

📍14 Bedford Street
🗓 20th-24th February

As an official partner of London Fashion Week for over 20 years, TONI&GUY is the place to be for a runway-ready look. Visit the Covent Garden salon to shop the Fashion Edition Haircare range at 3 for 2 exclusively for Fashion week and the official haircare product of London Fashion Week.
→ Discover Toni&Guy

Fashion in Covent Garden

Nars

NARS

22nd-23rd February. NARS Cosmetics presents The Players' Lounge, an interactive gaming pop-up in the heart of Covent Garden at Unit X. This exclusive two-day event celebrates the UK's #1 Radiant Foundation Brand* through a series of immersive experiences highlighting two of their bestsellers: Light Reflecting Foundation and Natural Radiant Longwear Foundation. An adventure awaits with The Players' Lounge, billiards room, coffee truck and the chance to win luxury product prizes.

→ Discover NARS
Pandora

Pandora

Available in-store from 20th February. Pandora has collaborated with fashion designer Priya Ahluwalia to design a collection of exclusive illustrations, available for a limited time only for fans to engrave onto their favourite Pandora pieces. The designs take inspiration from Priya's heritage as well as textures and patterns from the Ahluwalia brand's past runway collections.

→ Discover Pandora
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Alo Yoga

📍25 Neal Street
🗓 19th-23rd February

Celebrate London Fashion Week at Alo Yoga in Covent Garden to experience mind-body wellness, the Los Angeles way. Sweat, run, recover, and immerse yourself in a luxurious line up of Alo wellness activations.

→ Discover Alo Yoga
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Cache Cache

📍5 The Piazza 
🗓 20th-22nd February 

Tucked away beneath the historic Covent Garden market piazza, this sophisticated speakeasy invites you to dive into a world of luxury and elegance for an unforgettable evening. With cutting-edge sound and lighting, and featuring performances by some of London’s most popular DJs and artists, Cache Cache takes ambiance to a new level,

Exclusively for London Fashion Week, receive limited-time signature cocktail, complemented by a range of exceptional deals.

→ Discover Cache Cache
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Sunglass Hut and Ray-Ban

📍15 James Street
🗓20th-24th February 

Discover the full Ray-Ban collection in-store, with the team of experts on hand and benefit from a free frame fitting & adjustment. The opticians and pro retail staff team will also help you find the best Ray-Ban for your eyes – and your authentic look. If you just want to renew your prescription or check your eye health, we’re happy to help.

Visitors who make a purchase in Sunglass Hut will receive a stunning sunglass pouch to protect their new pair!

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