Watch this space for more information on the biggest celebration of Chinese New Year outside of Asia, in the West End of London. Discover all the best ways to celebrate the Year of the Snake, from parades and performances across Chinatown to traditional Chinese food and limited edition Lunar New Year products from your favourite brands.
Chinese New Year (or Lunar New Year, as countries including Vietnam and North and South Korea also celebrate) is celebrated by over 20% of the global population and is the most significant holiday in the Chinese calendar.
In partnership with The London Chinatown Chinese Association (LCCA)
Celebrate Chinese New Year in Chinatown London. On Sunday 2nd February, London will take to the streets of the West End to celebrate the Year of the Snake.
Visit Chinatown this Lunar New Year for the lively parade, stunning performances and displays, immersive activities for the whole family and plenty of authentic Eastern Asian restaurants to choose from.
Jo Malone London invites you to celebrate the Year of the Snake with a luxurious in-store experience. Discover thoughtful gifts from colognes and scented candles to indulgent bath and body treats - all beautifully presented in their signature cream and black box. On Sunday 26th customers can receive complimentary calligraphy on their gifts with a handwritten name or special New Year message.
Unlock power, luck and light for The Year of the Snake with Charlotte Tilbury's New Year Beauty Secrets. This year Charlotte has created two new, limited-edition lipsticks embodying the charm and sophistication of the zodiac symbol, with gorgeous snake casing.
In celebration of The Year of the Snake, Swatch have released two new, limited-edition watches, inspired by the Wood Snake, the ruling snake of 2025. The new watches embrace the power of transformation, with vibrant colours and unique designs, captured in two distinct designs.
To celebrate the Year of the Snake, customers will receive a complimentary Charlotte Purse with any purchase over £300 on Sunday 2nd February. Make it your own with the in-store calligraphy artist, who will emboss a Chinese word on the back of your purse, or receive personalisation on your Strathberry gift box.
This year Mariage Frères has launched the Thè des Signes in celebration of Lunar New Year. Thé des Signes collection accords each of its 12 blends a personality from the signs of the Asian zodiac, with the snake being charming, mysterious and intuitive. Find the new green tea with mint & goji berries in-store on King Street.
Shop limited edition Year of the Snake eyewear at Ray-Ban. These exclusive sunglasses feature intricate snake-inspired details symbolising prosperity and elegance, perfect for celebrating in style.
Celebrate with presents that you'll treasure for a lifetime at Radley. Shop the limited-edition Lunar New Year collection, featuring the snake, alongside Radley's iconic Scottie mascot.
Chinatown London is the perfect place to explore Asian cuisine and try something new this Lunar New Year. Discover a range of dining options from China, Japan, Malaysia and other regions, from Chinese-style burgers to Japanese grill, bubble tea and much more.
Discover more here
Dining at Din Tai Fung? Elevate your meal with a limited-edition Lunar New Year cocktail.
RedFarm, brings playful contemporary Chinese cuisine and supercharged dim-sum to Covent Garden. With dim-sum extraordinaire Chef Joe Ng and Chinese culinary expert and highly respected restaurateur Ed Schoenfeld at the helm, this is one of London's best Chinese dining experiences.
Head to Seven Dials Market for a taste of Taiwan's sweet treats. Serving up wheelcakes, a soft, moist and fluffy pancake with creamy fillings, try a range of flavours and watch them being made in Seven Dials Market.
Bringing the taste of Bangkok to London, Yaay Yaay serves a variety of delicious Thai dishes including rich Penang curries, Pad Kaprow and more.
