Fashion Guides
Sustainable initiatives have been a key focus for Covent Garden, with many of our partner brands chosen to take part in the Great British Brands ZERO initiative. With sustainable values at our core, we partner with many of London’s finest sustainable shops.
From eco-friendly makeup to ethical clothing, we’ve we provide a great change of options when shopping sustainably at Covent Garden.
You can find L’Occitane in the heart of the Market Building where they store may look small but the way they work to help the planet are big. L’Occitane has partnered with TerraCycle® to provide a collection and recycling programme for their customers to be able to simply recycle their empties at any of the L’Occitane boutiques. Simply bring in your empty beauty and skin care products from L’Occitane or any beauty brand to be recycled. What’s more, you will get 10% off a new full priced product!
What’s more, L’Occitane has a range of refills for their hero products that all you to reuse their packaging over and over again. They recently added shampoo, conditioner, bath, hand wash , cleansers and more to their refill range.
Bring your empties in-store or use one of their new recyclable envelopes (made from sugarcane!), provided in store when you buy a product, to recycle from home. Simply place your beauty empties in the envelope and return via your local post office, easy!
→ Discover L'Occitane in Covent Garden
All Colourful Standard garments are made from 100% organic cotton, which means cotton that’s grown without genetically modified seeds. This can be grown with the help of natural rainwater, requiring no harmful chemicals in the process. By using organic, this reduces the use of pesticides and greenhouse gas emissions by up to 94%, and the brand also prides itself on using environmentally friendly colour dyes, and 100% recycled merino wool. Their designs don’t follow the usual seasonal trends and instead the range is made to be full of timeless classics, distinct from the fast fashion cycle.
White Pine celebrates nature and sustainability throughout their stores; they offer a huge plant selection to add greenery to your home and all their packaging is compostable – their ethos is even in the name! Did you know the company was named after the ‘White Pine’ tree which is a symbol for peace and serenity? The brand’s selection of homeware products is centred around nature in order to raise awareness of the need to protect our planet for future generations.
London-based vintage and reworked clothing retailer, Vintage Threads, is one of Seven Dials newest vintage stores. Vintage Threads specialises in a combination of old school sportswear and 80s and 90s designer pieces, providing visitors with a refined selection of hand-picked, affordable vintage clothing. Their VT Rework collection is also designed and created in-house, bringing together vintage items to create some truly unique pieces, giving old clothes a new lease of life.
Not sure what to do with your old phone? Apple in Covent Garden have a Reuse and Recycling Programme. Get credit when you recycle your eligible iPhone, iPad or selected smartphone from another manufacturer.
Trade in your eligible device at the Apple Store for instant credit towards your next purchase, or get an Apple Store Gift Card you can use anytime. If your device isn’t eligible for credit, Apple will recycle it for free.
Meander Apparel not only craft the most comfortable functional and versatile clothing for enjoying the outdoors, but also strive to make a positive impact on the world. Since the beginning they have offset their carbon emissions by partnering with Forest Carbon and planting trees in Scottish woodland. Around 90% of their brand collection is either natural or recycled. They are also members of 1% For the Planet and each year give back to amazing charities by donating at least 1% of their sales.
Seven Dials is lucky enough to be home to EPC’s flagship store. Their hand blended fragrances are vegan and cruelty free, and the brand is carbon positive – using glass and paper packaging over plastic. The Experimental Perfume Club is one of the few fragrance brands who offer hugely discounted refills (both online and in store), so that you can keep purchasing your favourite scent over and over, whilst doing your bit for the planet.
To mark Mulberry's 50th anniversary year, the iconic British brand launched their Made to Last Manifesto, laying out an ambitious commitment to transform the business to a regenerative and circular model, encompassing the entire supply chain, from field to wardrobe by 2030.
To achieve this commitment the Made to Last Manifesto focuses on six key actions for change:
Available exclusively in Charlotte Tilbury boutique, her Hot Lips 2 Lipstick collection is refillable. The collection can be interchanged with any of the 5 collectible, refillable Hot Lips 2 Lipstick designs. Hot Lips 2 was created in collaboration with 11 of Charlotte’s favourite icons including Amal Clooney, Jennifer Aniston and Enigmatic Edward.
Introducing, the Earth Polo from Polo Ralph Lauren. An icon of today, made for a better tomorrow. Ralph Lauren’s pledge is to use 170 million recycled plastic bottles in their products and packaging by 2025. Each Earth Polo is made using an average of 12 recycled plastic bottles.
A.P.C. takes back your clothes for a reinsertion of solidarity
How does the recycling programme work?
The recycling programme allows all customers to return their old A.P.C. clothing to their Covent Garden store in exchange for a credit note valid for 6 months, according to a specific rate schedule. The returned products are aggregated and donated to a charitable organisation to be sold in a network of charity shops.
If you have found the perfect footwear at Joseph Cheaney & Sons, ensure they are yours forever with the British shoe makers’ full refurbishment service. On arrival at the Northamptonshire factory, the shoes are carefully assessed and placed on the original lasts. The soles and heels are removed, along with the welts and with great skill and care, their craftsmen rebuild the shoe using genuine components, Goodyear welt stitching and new components such as heels and soles.
At Molton Brown, they believe that luxury and sustainability work hand-in-hand. An elegant and plastic-free alternative, the new 200ml glass bottle has a beautiful finish that you’ll cherish forever. Their handy refills help reduce waste as 80% less plastic is required to make one pouch compared to two of the brand’s standard 300ml bottles – a step towards eradicating disposable beauty.
If all that sustainable shopping has got you peckish, why not stop by Seven Dials Market for lunch or dinner, where you can chose from any of their amazing 19 vendors! Not only do they serve up a delicious range of food and drink, they are also doing their bit for the planet. All of their food waste goes into a giant anaerobic digester that turns food into bio fuel, which then powers the market!
Did you know they don’t use any single-use packaging? Those shiny silver metal trays you eat off, are collected and washed by their team of trusty Kitchen Porters, along with glass-wear and cutlery.
As well as all that, they are also powered by 100% renewable electric energy, that comes from solar, wind, hydro and anaerobic digestion.
