Fashion Guides
Shop with a conscious at Covent Garden with our round up of the most sustainable stores in the West End.
When you buy a pair of For Art's Sake sunglasses, the feel-good factor doesn't stop there. The uber cool glasses brand work with two non-governmental organizations, Restoring Vision and Trees for the Future to donate a pair of glasses to someone in need and plant a tree with every pair bought.
For Art’s Sake work closely with Restoring Vision to donate a pair of prescription glasses to someone in need with every purchase you make. This has an immediate knock-on effect on health, access to education, productivity and overall quality of life for people around the world.
Not only this, but the amazing team at For Art’s Sake plant trees which produce sustainable food and generate income for communities in Asia, Africa and Latin America, while also reducing CO2 levels.
As a small step to a more sustainable world and reducing the effects of climate change, Miller Harris has partnered with One Tree Planted; a non- profit environmental charity to plant more trees globally.
Every purchase in Miller Harris will result in one tree being planted. These trees will be planted in North America, Latin America, Africa, Asia and Australia to fulfil the charities mission of global reforestation to beat climate change. With each purchase and for an additional $1 per tree (87p equivalent), customers will also be able to buy more trees to have an even larger impact on the environment.
In 2016, Charlotte Tilbury created and an award winning collection of 12 lipsticks which paid homage to some of the world’s most iconic stars. From this launch, Charlotte Tilbury launched an empowering collaboration with Women for Women International with a pledge to donate £1 million to this incredible cause.
In 2019, the collection was updated with another 11 amazing shades but this time in refillable packaging. You can shop the entire collection in Charlotte Tilbury’s Beauty Boudoir in Covent Garden.
Jo Malone London has a stunning collect of Charity Home Candles. The aim of the candles is to shine a light on mental health, helping to stamp out stigmas, one step (and candle) at a time. Jo Malone London support those living with mental health problems, empowering people to recover, reconnect and grow. Some of the projects supported by the brands Charity Candles are: Martineau Gardens, Anna Freud National Centre for Children and Families, NSPCC and St Mungo’s.
The latest addition to the collection is Lily of the Valley & Ivy. Sparkling cassis and green ivy open the fragrance, while lily of the valley adds a lavish heart. You can shop the entire collection at their Covent Garden flagship in Covent Garden.
Fred Perry’s collaboration with the Amy Winehouse Foundation dates back to the iconic singer’s first designs with the British Brand. Always featuring the star’s signature sportswear and pin up style, the team at Fred Perry have updated their classic designs with an Amy Winehouse twist for many years. You can shop the latest collection at Fred Perry’s Covent Garden store where the sales go to the Amy Winehouse Foundation, supporting the charity’s work for young people with addiction issues.
